Making a marketing video may sound like an intimidating task, but with a little bit of planning and creativity, you can create an impactful video that will help bring in customers. Creating a successful marketing video doesn't just rely on having the right equipment; it also comes down to understanding your target audience, setting realistic goals for how you want your product or service to be perceived, and walking through the pre-production process so everything runs smoothly during filming.
1. Hire a Videographer or Do It Yourself
Before you start shopping for equipment, it’s important to decide whether you want to hire a professional videographer or take the DIY route. If you’re on a tight budget, you can use your smartphone or digital camera and some basic editing software like iMovie or Adobe Premiere Pro to create a simple video. If your budget allows for it, hiring an experienced videographer will help ensure that the footage looks polished and professional. You can find a videographer in Toronto if you live in the area. Also, reach out to people in your network and ask for referrals.
2. Write a Script
Once you have an idea for your video and a storyboard ready, it's time to start writing the script. Make sure that your script focuses on the key points you want to communicate in your video. Don't be afraid to get creative but make sure those messages are clear and concise. When writing your script, avoid complicated language or industry jargon that may confuse viewers. Keep it simple so that even if someone only watches a few seconds of the video they'll still understand what it's about. As with any good marketing piece, make sure you have a call to action at the end of the video.
3. Capture Quality Footage
Quality footage is essential for a successful marketing video. Try capturing footage from multiple angles with different lighting conditions to create an interesting and engaging video. Use a tripod or camera stabilizer to get smooth shots, and avoid shaky movements or blurred images. Make sure you have enough storage space for the video before you start shooting. When filming people, encourage them to speak clearly so that viewers can understand what they’re saying. If necessary, provide scripts or talking points to ensure everyone speaks in an organized manner. Finally, try adding some visual effects like motion graphics or text overlays to emphasize key messages in your video.
4. Edit and Add Music
The next step in creating an engaging marketing video is to edit it together and add music. Editing can often be done in-house if you have the right tools, or you may want to hire a third-party editor. Make sure your editing is tight and that the timing of each scene works with the overall message. Adding music to your video can help bring out emotion and atmosphere, as well as set the tone for your content. If possible, try and use royalty-free music so you don’t have any copyright issues. You can find many good options online for reasonable prices (or even for free). It's also important to make sure that your music fits with the overall style of the video.
5. Promote Your Video
Once you’ve created your video, it's time to promote it so everyone can see it. Sharing and posting the video on social media platforms is a great way to get more people to watch it. You can reach out to online influencers or bloggers in your niche who may be interested in sharing it with their audience. If you have a website or blog, embed the video there as well, and make sure you include share buttons so viewers can easily share the content with their friends and followers. Paid advertising on social media sites or other popular websites can also help maximize your exposure.
6. Track Performance
You can't know if your video is hitting the mark unless you’re tracking its performance. Pre- and post-launch, use analytics tools to measure how viewers are engaging with it. See which calls-to-action (CTA) are resonating, view device breakdowns, understand where viewers drop off during each video, look at audience retention over time, and more. The insights you glean from analytics can inform your next marketing videos and help shape future campaigns. With the right data at hand, creating effective marketing videos becomes easier—and much more rewarding!
7. Review and Refine
Once you have a rough draft of your video, watch it or have someone else watch it and provide feedback. Make sure the visuals, message, and audio are all coming together in a cohesive way that delivers your intended message effectively. You may need to refine or add elements to make this happen. Also be mindful of things like the length of your video, color grading, and sound design - these will all affect how viewers perceive your video. While it may take some time to revise and refine, it will be worth the effort for the final product. This will ensure that your marketing video stands out from the competition.
8. Don’t Forget to Have Fun
Having fun with your video is important, even if you are producing a serious or corporate video. If you put your heart and soul into the project, it will show in the final product. Not only will having fun make for a more enjoyable experience for everyone involved, but it can also bring out the creativity that might otherwise be missed. Make sure to get creative with angles, props, lighting – anything that could help give your marketing video an edge over others. After all, one of the main reasons people watch videos is to be entertained.