Elise Quevedo is an author, tech Global Thought Leader, speaker, advisor, and social/digital media storyteller. She has been voted 'Top 100 Entrepreneurs to Follow on Twitter' and is ranked among the Top 2% most viewed profiles on Linked In. Top 25 Global sHero Award Winner 2020. Elise is known as "The Digital Ghost Queen" for her behind the scenes work.
1. An introduction from you - background, overview, education...
2. With all the challenges you went from how do you keep going and manage these challenges you went through?
3. Can you tell us about your book - “Creating Kick Ass Attitude”?
4. Can you tell us about your career highlights - your work?
5. Can you tell us about your work as a global digital thought leader and influencer?
6. Can you tell me the history of your title: The Digital Ghost Queen. And how do you manage your behind the scenes work, helping businesses and individuals from C-Level executives to Hollywood stars thrive in cyberspace?
7. Mainstream and B2B Influence are massive industries, governments and now businesses rely more and more on personalities to influence their audiences and products. How do you see influencer marketing?
8. How do you see the main trends in tech and society, special when it comes to Society 5.0 - 4IR and all areas of digital transformation?
9. With Covid-19 what ways do you envision to redesign our society with technology, digital transformation and social impact and special how to look at the negativity that comes from the wrong use of these tools?
About Elise Quevedo’s background. I want to share something I haven’t shared before. When I was a child, at the age of 6, I wanted to work in the Telecom industry but I also was really interested in sport. But I took an IQ test and I was put into the genius bracket. My family did some sort of lobbying to me to follow an academic path and forget about my sports passion. So I was told I had to go to do an intellectual-driven career. I rebelled against that and went on my own looking for my own path in the UK. I took different roles in the UK until I found my way in the social and digital space working for different companies and helping others as a global thought leader. I like working behind the scenes, helping companies to thrive and get the best out of them, and that is why I got the "The Digital Ghost Queen" nickname.
I want to share a story here. Back in 2012, the Ukraine Prime Minister was in prison and I was working with his daughter. And while I was working with her and my email was hacked because of that I had to go through some hard times back then.
About the kick-ass attitude. You have to actually learn how to be happy about yourself. You need to shine inside before others can see everything you can offer. That’s the first thing I tell people when they ask me how to be successful. We need to value ourselves if we want others to value us. Integrity, trust are key traits. If we get to that point where we are self-confident enough to be happy with what we do, what we say, our ideas, etc, we are in the right place to become successful.
About thought leadership and influencer. I think the true power of social media is the ability to change someone’s life. The best takeaway of being an influencer is not measured by how many followers they have, but how many people they can truly reach… and change. That is the real meaning of “influencing”. One of the best things I have experienced working in social media is the long-term influencing. I have been very fortunate to keep in touch with people I have helped and see that I was able to change something in them. That what I said actually helped them.
As of now, the influencer world has evolved considerably in recent years. Now we have product influencers, B2B influencer, micro influencers, sector influencer, thought leaders, etc. We all know that P2P influencer works: when a brand talks people listen but that doesn’t necessarily mean that people trust what the brand says. What influencers and especially P2P influencers say are more trustworthy for the people, because they are reachable, they are recognisable, and people get to know them better.
To truly move forward we need to rebuild trust. Without trust we can’t have collaboration, seal alliances, innovate, build technology that people can be comfortable to use with. The first step I think we need to do is to embrace the digital, the emerging technologies and focus on the extra value they can bring. If we are all to go towards the common goal of making society better we need to make sure that technology will work for us and not the other way around.
Elise Quevedo is known as "The Digital Ghost Queen" for her behind the scenes work, Elise has inspired audiences around the globe at events such as Codefest in Macedonia, Pioneers in Vienna, Thrillionaire Revolution Global Tour in Australia, Asia, Switzerland, Russia, UK, Cyprus, and Greece, AV Alliance in Budapest, Social Media SuperHero Summit in the USA, DES(Digital Business World Congress) in Madrid where she also serves as Ambassador, Singapore University of Social Sciences and Huawei Connect Europe to name a few.
She spends most of her time helping businesses and individuals from C-Level executives to Hollywood stars thrive in cyberspace. “I like working behind the scenes, helping companies to thrive and get the best out of them, and that is why I got the "The Digital Ghost Queen" nickname,” she said in a recent interview.
Elise often writes for various digital magazines and as a global thought leader has collaborated with Fortune 500 companies such as Amazon, Huawei, eBay, and Paypal.
She loves storytelling when presenting and writing, and has fused her personal development and entertainment industry backgrounds within the tech world, making sure people understand the importance of keeping their online activities interactive and with a human feel. She created the SMEQ (Social Media Emotional Quotient), which is the art and influence of creating, attracting, and building better business relationships through digital media.
Elise Quevedo is the author of Creating a Kick-Ass Attitude. The book seeks to help people to value themselves better by changing their attitude, outlook on what matters, which will help create success. This book is a fun way to start realizing anyone can become successful.
She has been honored in the Top 100 Women of E-Commerce Awards, Top 25 Global sHero Award Winner 2020 and has been featured in the Entrepreneurs 4 Schools campaign during Global Entrepreneurship Week in the UK. She recently assisted Turkey Innovation Week as a keynote speaker.
Interests include AI, Digital Transformation, Disruptive technologies, Enterprise & Digital Innovation, the impact of digital learning in the younger generation, Tech 4 Good, IoT, Influencer Marketing, Start-Ups, business, and personal growth and leadership.