Interview with Richard Haigh, Managing Director at Brand Finance, BA from University of Oxford, Lecturer - “Bridging The Gap Between Marketing And Finance”
Richard Haigh is the Managing Director at Brand Finance. He has lectured at universities and business schools, including London Business School, on topics surrounding brand valuation and management.
From his expertise with global clients in various sectors including banking, telecoms, airlines, sport, media, food and more, Richard has been able to advise our clients about their Brand Hierarchy, and has devised and recommended methods for them to improve their Brand Architecture, Portfolio Management, and Brand Positioning.
Richard Haigh also has a BA in Mathematics from the University of Oxford, qualified as a Chartered Accountant (ACA) and became a member of the Chartered Institute of Marketing with Brand Finance.
Richard Haigh Interview Focus
1. Education and Professional Career
2. Can you tell us about Brand Finance?
3. Your company / companies, organisations and focus
4. Can you tell us more about the methodology and technology behind the rankings system?
5. How do you see Society 5.0 - 4IR and all areas of digital transformation?
6. What are your views on our society, technology and digital transformations?
7. What are your goals and how do you see the future of work and the main trends in tech and society?
8. With Covid-19 what ways do you envision to redesign our society with technology and social impact?
9. What are your visions for the present and future?
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Richard Haigh Biography
Richard Haigh holds a BA in Mathematics from the University of Oxford and he is qualified as a Chartered Accountant (ACA) and became a member of the Chartered Institute of Marketing with Brand Finance.
Since graduating from the University of Oxford, he has worked with international companies such as global banking group Standard Chartered Bank. He joined the bank in 2009, in which he was in charge of rotations on the Foreign exchange and commodities trading floor. The desks included the derivatives, spot and metal commodity trading desks to assist in front line support tasks and gaining a taste of the industry. “It was at Standard Chartered I gained my first taste of Visual Basic Editor, teaching myself the language to create an information recall macro to enhance the current system of commodity database management,” Richard Haigh mentioned about that experience.
In September 2009, Richard joined family business Brand Finance as Brand Analyst. Climbing up the hierarchy ladder, Richard became Managing Director in 2016. Along all these years, Richard Haigh has brought his expertise with global clients in various sectors including banking, telecoms, airlines, sport, media, food and more, and able to advise their clients about their Brand Hierarchy, and has devised and recommended methods for them to improve their Brand Architecture, Portfolio Management, and Brand Positioning.
As Richard mentioned about his role at Brand Finance: “Aside from my day to day responsibilities both internal and external facing, I have also been a member of the BSI’s delegation to ISO Technical Committee 289: Brand Valuation, for the creation of the new standard ISO 20671: Brand Evaluation.”
Richard is the Managing Director at Brand Finance. He has lectured at universities and business schools, including London Business School, on topics surrounding brand valuation and management.
About Brand Finance
Brand Finance evaluates the strength and value of more than 5000 global brands every year.
Brandirectory holds all of the Brand Finance rankings, specialist reports and whitepapers published since 2007. With over 40 sectors and industries covered in 46 countries, Brandirectory is the most comprehensive collection of original brand valuations, brand strength analyses and royalty rate calculations.
The Global Soft Power Index and Nation Brand rankings bring the same rigorous valuation approach to perceptions of soft power, national influence, and the nation-to-nation awareness and attitudes that drive global travel, trade and tourism.
Brand Finance’s brand value rankings have been certified by the Marketing Accountability Standards Board (MASB) through the Marketing Metric Audit Protocol (MMAP), the formal process for validating the relationship between marketing measurement and financial performance.
Richard Haigh Links and Sources
4IR: AI Blockchain Fintech IoT Reinventing a Nation by Dinis Guarda and Rais Hussin (4irbook.com)
Dinis Guarda citiesabc openbusinesscouncil Series is also available as podcast on
On Spotify: https://open.spotify.com/show/1vA8KaDaRpJ0mAfpNbfTSF?si=H_WngL4RSOyu1W7VAmM41w&dl_branch=1
Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5idXp6c3Byb3V0LmNvbS8xMDMyMzg4LnJzcw==
Amazon Music: https://music.amazon.com/podcasts/953a5156-823c-4e86-baeb-4fda1128e44c/DINIS-GUARDA-CITIESABC-OPENBUSINESSCOUNCIL-SERIES
Hernaldo Turrillo is a writer and author specialised in innovation, AI, DLT, SMEs, trading, investing and new trends in technology and business. He has been working for ztudium group since 2017. He is the editor of openbusinesscouncil.org, tradersdna.com, hedgethink.com, and writes regularly for intelligenthq.com, socialmediacouncil.eu. Hernaldo was born in Spain and finally settled in London, United Kingdom, after a few years of personal growth. Hernaldo finished his Journalism bachelor degree in the University of Seville, Spain, and began working as reporter in the newspaper, Europa Sur, writing about Politics and Society. He also worked as community manager and marketing advisor in Los Barrios, Spain. Innovation, technology, politics and economy are his main interests, with special focus on new trends and ethical projects. He enjoys finding himself getting lost in words, explaining what he understands from the world and helping others. Besides a journalist, he is also a thinker and proactive in digital transformation strategies. Knowledge and ideas have no limits.