California Is Going Ape For Web 3.0 Ape Water

Ape Water kicks off state-wide distribution in California with a store take over at the iconic Pink Dot on Sunset Blvd.

Ape Water (@ApeBeverages) the world’s first web3-native water company is skyrocketing into the consumer market by kicking off their first distribution partnership with a trailblazer in the retail space, Pink Dot (@PinkDot). Both well-recognized as pioneers in the CPG space, the two companies joining forces continue the cutting-edge legacy of Pink Dot. Today, Ape Water brings the legendary Sunset Strip landmark into the future with its groundbreaking product innovation, which allows IP holders the opportunity to license their digital assets with the physical world.

Today consumers are able to purchase Ape Water IRL at the store’s Sunset Blvd location. The Ape Water brand follows the pioneering legacy of Pink Dot, known for being the home of one of the first home delivery grocery services (and notably, the first to deliver alcoholic beverages to the Hollywood Hills) – something unheard of in the 1980s -- and brings that same concept to a modern-day audience. Ape Water, sourced from one of the best natural springs on earth, Mt. Shata, CA is bringing innovation as a first-of-its-kind Web3 lifestyle consumer product brand now available to a consumer market.

Playing on the iconic pinky old school Volkswagen bug, Ape Water has created a model that incorporates the Pink Dot brand into their mission of servicing sustainably-made products as a first-of-its-kind lifestyle brand. Leveraging its diverse family of leaders, influencers and advocates, Ape Water has now partnered with a powerhouse in the consumer goods space, leading the way for entrepreneurs for decades. As a niche product, the team wanted to service a community that leads as entrepreneurs in the space, collaborating with Pink Dot who on their own, expanded from 1 location to 12 locations across California and beyond.

"PINK DOT has been the leading name of beverage selection and delivery service throughout California for 35 years During that time, we've built a reputation for finding the best in class and highly desired products for entertaining and celebrating with your community," said Sol Yamini, President and CEO, PINK DOT. "We have discovered the perfect partner in Ape Water and are proud to lead their product distribution across the country. The entrepreneurial spirit, passion for innovation, and commitment to protecting the earth of Itai and Andrew match the values we have built across our legacy.” 

Engaging the history behind the flagship store on Sunset Blvd, Ape Water takes a huge leap into the consumer market by expanding possibilities and partnering with one of the most well-known Hollywood consumer goods stores in history. Now Ape Water continues that momentum by becoming THE water brand when it comes to deliveries,  exclusive events,  or VIP gatherings of the Web3 world.

Ape Water plans to take that to the next level by using the water available for purchase at the store, to unlock possibilities of additional utility through the innovative use of IP.

Just as Pink Dot channelled an untapped market in the delivery space, Ape Water identified something that was sorely lacking in the metaverse: a sustainable water option that truly appeals to this expanding sphere of future-facing consumers. This relationship is innovative in every aspect, providing something every person under the sun needs and craves: quality hydration.  As innovators in the space, this partnership will take both Pink Dot and Ape Water to the next level, revealing a future that will take both brands to new heights.

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