Celebrity NFT Marketplace Launches Exclusively Licensed T20 Cricket Player NFTs

By citiesabc news - Dec 09, 2021

Integrating with polygon and licensing some of the biggest names in cricket has enabled Colexion to offer exclusive collections of commemorative NFTs.

Colexion, the world's largest licensed NFT marketplace, is thrilled to announce that their platform will be integrating with Polygon, an Ethereum scaling platform onboarding millions to Web3, that allows for the creation of fast, cheap and environmentally friendly NFTs and other assets. This comes just in time for Colexion’s commemoration of the recent win by Australia of the 2021 T20 World Cup.

Colexion are celebrating the win by offering their users access to 30 exclusive NFTs, licensed with some of the top Cricket players from Australia and around the world. The collection, penned for release on December 12, will enable Cricket fans worldwide to own a one-of-a-kind NFT collectable of their favorite players, and subsequently use those NFTs in Colexion’s upcoming Virtual Cricket League.

“This partnership allows us to move ahead with our vision of being the premier source of NFTs for entertainment, sports and much more,” Abhay Aggrawal, CEO and Founder at Colexion, said. “It’s also important to us to make these assets affordable for everyone, and the Polygon blockchain is so essential to making that a reality.”

In November, Australia was able to secure a victory over New Zealand and win the T20 World Cup for the first time in their entire history. It was a powerful win for Australia, who had generally been deemed the underdogs leading up to the match. Colexion chose this event as the basis for their exclusive line of NFTs to commemorate the win.

The exclusive release includes Marcus Stoinis, an All-Rounder and the hero of Australia's T20 World Cup triumph; Glenn Maxwell, T20 star and one of the fastest scorers in world cricket; and Adam Zampa, a Bowler for the Australian team who played an integral role in the T20 win.

Together, these professionals exclusively licensed their likeness to be the basis for Colexion’s first NFT collection, with more in the pipeline.

Collectors will earn tokens and all the standard benefits of NFT art in a growing marketplace. However, these collectibles are about more than just owning a piece of sports history — it’s about adding a new layer of fan-athlete engagement.

A recent study suggested that in 2022 sports media will generate more than $2 billion in transactions, about double the figure for this year, and approximately five million fans will either purchase or be gifted some form of NFT.

They will also serve as playable cards, used for building out a fantasy team in an upcoming Virtual Cricket League, a fantasy sports platform hosted by Colexion. Once launched, these commemorative NFTs, as well as many other licensed player collectibles, will be able to be used as assets inside of the game. This brings additional utility to them and stands to add value over time.

“We saw what Colexion was doing and we felt we could help them reach more Cricket fans worldwide by integrating their platform with our blockchain,” said Shreyansh Singh, head of Polygon Studios. “We see this as just the beginning, and we know they do too. Before long there will be a whole ecosystem of NFT powered memorabilia available to buy, sell or utilize in future fantasy league games.”

That’s also why they have officially licensed dozens of prominent Cricket players, with more joining in all the time, as this stands as the perfect platform for both getting new content out to fans as well as generating income for these organizations.

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