Interview with Joao Bocas, The Wearables Expert, Influencer Marketing - Healthtech & Lifestyle

By Hernaldo Turrillo - Jun 25, 2020

Dinis Guarda interviews Joao Bocas, The Wearables Expert, Influencer Marketing about Healthtech, Lifestyle and Wearables

Joao Bocas is a World’s #1 Wearables recognised Thought Leader, Global Keynote Speaker, #B2B Digital Influencer, Influencer Marketing, CEO at Digital Salutem. Joao Bocas’s global expertise, global networks and experience combined +25 years of business acumen.

Joao Bocas is an expert and keynote speaker in wearable technology and is a globally recognized business thought leader, mentor, advisor, and entrepreneur. His passion lies in helping others, sharing experiences, transferring knowledge, working collaboratively, and helping businesses adopt the latest digital trends and innovations.

As a thought leader in wearable technologies, digital health, IoT and healthcare innovation, including AI (artificial intelligence), robotics and ML (machine learning), João explores the intersection of technology and business. This includes examining how new technologies continuously shape consumer behaviour, influence business models, and help brands amplify their message. He also analyses the impact of disruptive innovations and shares future trends in the marketplace.

Joao Bocas Interview focus

1. An introduction from you - background, overview, education...

2. Career highlights

3. Your company / companies, organisations and focus?

4. How do you see Society 5.0 - 4IR and all areas of digital transformation?

5. What are your views on our society, technology and digital transformations?

6. What are your goals and how do you see the future of work and the main trends in tech and society?

7. With Covid-19 what ways do you envision to redesign our society with technology and social impact?

8. What are your visions for the present and future?

Joao Bocas Interview Quotes and Highlights

· I was born in Lisbon, Portugal and I consider myself a citizen of the world. I worked in sales in Portugal before coming to the UK. I always was interested in sports and technology and I started to work in the sport industry. In 2015 I became involved in technology and health and how the former can help with people’s lifestyle. There is when I got involved in wearables, my specialty.

· There was a revolution in the use of technology in sports. Especially in the last few years. I can divide technology in sports in two areas: lifestyle and improving the wellbeing and overall health of people and technology towards professional sports. In this latter part, it now provides invaluable data and information about monitoring, tracking and creating analytics that helps and improve athletes’ performance.

· There are different conflicts of interests when using technology in sports. The main problem is about privacy and giving away personal information. On a personal level, I don’t think there is any conflict in giving away data that also helps us. There are commercial concerns of course. But on a professional level these concerns become problematic. Employees being tracked might cross a line in privacy and the right to disconnect. There are ethical standpoints that need to be further discussed and find solutions.

· Healthcare and technology. In professional sports, performance has been heavily tracked in the last years. They measure intensity, speed, agility, resistance, etc according to athletes’ own body characteristics in order to improve and get the best results. In lifestyle and wellbeing, wearables are just a tool, a vehicle that can help people make the right changes to improve their health. The ones that ultimately need to make that change happen is the people. Wearables have these gaps when providing important information for people as they measure a lot of things but I am not sure that all of them are really important or are well explained.

· In healthcare, relying in data is also sensitive. People can forget to use their devices to keep track of their health, the healthcare systems use different technologies within the system. And we need to solve these infrastructure problems before going all out with wearable devices for healthcare.

· In healthcare, the challenges with wearable devices are related to standardization. There are regulations but there are little standards that healthcare professionals and companies can follow. Also there are challenges too with how data is gathered and what data should be relevant. As usual, technology goes faster than decisions.

· Some of the latest breakthroughs are for example contact lenses that can “read” the sugar levels of the user, an app that can predict if someone is prone to have cancer or not depending on their skin type, etc.

· It is an interesting time for tech influencer marketing because everything is done digital. And actually influencer marketing is doing a great job to help companies. They amplify reach and ultimately sales, it promotes engagement, building community, etc.

· Trends in wearable devices. Only 6% of adults wear wearables and I think things aren’t unified and very fragmented. Accessibility is mainstream but most wearable devices for consumer use provide limited services. Tracking data is fun, sure, but they don’t add extra value to users because that data is raw, there is no interaction or communication between the data and how it can be useful to the users. There is a lack of support behind them.

· However, the potential is there and, obviously, the idea is to keep moving forward. For example now with the COVID-19, wearable devices can help tracking people that are infected, the places and people they have been contacted with, even helping with early diagnosing.


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Joao Bocas Biography

Joao Bocas is an expert and keynote speaker in wearable and healthtech technology and is a globally recognized business thought leader, mentor, advisor, and entrepreneur. His passion lies in helping others, sharing experiences, transferring knowledge, working collaboratively, and helping businesses adopt the latest digital trends and innovations.

As a thought leader in wearable technologies, digital health, IoT and healthcare innovation, including AI (artificial intelligence), robotics and ML (machine learning), Joao explores the intersection of technology and business. This includes examining how new technologies continuously shape consumer behaviour, influence business models, and help brands amplify their message. He also analyses the impact of disruptive innovations and shares future trends in the marketplace.

With over 25 years of hands-on experience in Professional Sport and Corporate environments working with senior management, Boards and executive teams, Joao Bocas has worked across Healthcare, Financial Services, Media, Sporting, and Third and Public Sector organisations. He has also amassed an admirable array of 17 formal professional qualifications while studying sport for 8 years.

He was a Finalist in the Great British Entrepreneurs Awards 2015, a Top 100 Global Digital Health Influencer, and is a global advisor and board member of several tech companies.

Joao Bocas is part of the editorial board of ICT&health International The official international healthcare platform for smart technologies and innovations. And the The Book - Wearables Combined with AI will be the game changer in Healthcare. He is also the Co-Author of XPOMET - 360° Next Generation Healthcare.

Keynote Speaking

- XPOMET - Innovation in High Tech and Medicine - Leipzig, Germany - March 2018

- IDTechEX Show 2018 - Berlin - Germany - April 2018

- DIGI-TECH PHARMA 2018 - London - UK - May 2018

- Future Health Summit 2018 - Dublin - Ireland - May 2018

- IMPACCT mHEALTH 2018 - Boston - USA - July 2018

- INCmty - Health and Wellness Summit - México - November 2018

- HSBC - Private Banking -Technology in Healthcare - Nov. 2018

- IQVIA 2019 UK Technology Event - London - June 2019

- Novartis - Berlin - Germany - June 2019

- VMworld ( VMWare ) Europe 2019 ( November ) Barcelona

- #TrustInTech Symposium 2019 - Huawei - London ( Influencer )

- Animal Health Investment Europe - London - February 2020

- European Patient experience & Innovation Congress - Dubrovnik - Croatia - March 2020

- Webit Festival Europe 2020 - Valencia - Spain - June 2020

Sources and links

http://thewearablesexpert.com/

https://twitter.com/WearablesExpert

https://www.linkedin.com/in/joaobocas/

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