An Oxford University tech spinout has invented a groundbreaking new AI tool that scans users’ bodies to provide accurate clothing measurements and is set to streamline the online shopping experience and save UK retailers billions in returns.
Coming from the university behind the AstraZeneca COVID vaccine, Aistetic is another revolutionary Oxford University spinout delivering 3D body measurement software for online clothing retailers, and fitness and digital healthcare providers. Initially founded in 2019 by Duncan McKay, INSEAD MBA and Phil Torr, Professor of Computer Vision and Deep Learning at the University of Oxford, the tech firm went on to be awarded two Innovate UK Grants, and one Future Fashion Factory Grant in partnership with the University of Leeds with funding totalling approximately £1.2 million. McKay says:
“I have worked for L’Oreal, Unilever and PepsiCo coming up with new product ideas and consumer solutions - I built an £18m net revenue business in a year whilst at PepsiCo. I got into this because I love innovating - I get a kick out of innovation, building and scaling businesses. I founded Aistetic with Phil Torr as I experienced the problem of poor-fitting clothes personally and we both felt that we could solve this with a technology solution. With the development of our patent-pending solution, we quickly realised that our purpose is bigger than that - we want to make next-gen 3D body modelling available to anyone with a mobile device”.