Sony's Virtual Talent Management Agency PRISM Project Announces Its Fifth Generation Talents
PRISM Project, a virtual talent management agency in the Sony Music Entertainment (Japan) Inc. family of virtual talent brands, announced three new talent additions to its roster, who will officially join as the agency’s fifth generation. The first new talent debuts since PRISM Project’s transition into the Sony Music family in May 2022, fans can look forward to a night of lively musical performances and engaging narrative which will introduce PRISM’s newest members: Ami Amami, Kou Tsubame, and Lana Shikami.
Founded in January 2021, PRISM Project is a global virtual talent management agency headquartered in Tokyo, Japan boasting fifteen talented musicians, vocalists, gamers, and personalities. During its General Audition 2022, from which Amami, Tsubame, and Shikami were selected finalists, PRISM Project saw the largest number of applications in project history, with over three thousand applications from twenty countries and regions worldwide. PRISM’s General Audition 2022 placed a strong emphasis on advancing candidates who showed outstanding promise in developing not only their abilities and experiences as online content creators, but in bringing together a group with diverse skills, backgrounds, and personal accomplishments. Audition evaluators assess candidates with a particular eye towards identifying talents with the potential to push the boundaries of what virtual talents can achieve, in both the online and offline entertainment industries.
“At PRISM Project, we intend to utilize all the resources of the worldwide Sony Music Group to provide both online and offline career opportunities to our talents,” remarked “Shogun,” PRISM Project’s producer and spokesperson. “Within the virtual talent space, there are countless incredibly gifted performers who have both the skills and the drive necessary to succeed both in the classic sense as VTubers, but also in traditionally offline business spaces such as the voice acting and musical artist industries, in which we at Sony Music have over fifty-five years of experience. With the addition of Ami Amami, Kou Tsubame, and Lana Shikami, PRISM Project is honoured to accept three incredible performers who have shown above and-beyond motivation and ambition to join the global ranks of Sony Music talents and artists, and who we are confident will quickly endear themselves to the virtual talent fandom for their unlimited energy, passion, and integrity as entertainment professionals.”
PRISM Project also revealed its fifth-generation talents’ character images on both its official homepage and its official Twitter account, as well as announced each talent’s designer and illustrator: Miyu Miyasaka designed the bubbly frog girl and idol aspirant Ami Amami, Nilitsu illustrated the wandering android with an important quest, Kou Tsubame, while Hiyori Sakura brought to life the charming and quirky sun goddess Lana Shikami. In addition, fans should be sure to check PRISM Project’s official YouTube account for a debut trailer featuring the three new talents, voiced by the talents themselves.
Amami, Tsubame, and Shikami will hold their debut relay live streams on Friday, April 28th starting at 7:00 pm US Pacific Time. Additional information about each talent will be posted via the talents’ social media channels in their weeklong pre-debut period.