Tag: Starbucks’ preparation for the metaverse could serve as a blueprint for other brands to transition into this evolving digital space

Starbucks Odyssey is an extension of the coffee industry's loyalty landscape. As Starbucks explores the possibilities of Web3.0, blockchain, and the metaverse, how does this program ensure a sustainable bridge between digital and physical worlds? Starbucks, a global coffee giant, has unveiled Starbucks Odyssey, a...