Social Selling And Digital Influence: Timothy Hughes, Co-Founder Of DLA Ignite, Features In The Latest Episode Of Dinis Guarda YouTube Podcast

Social Selling And Digital Influence: Timothy Hughes, Co-Founder Of DLA Ignite, Features In The Latest Episode Of Dinis Guarda YouTube Podcast

Categories :

By Hernaldo Turrillo

In the latest episode of his YouTube Podcast series, Dinis Guarda, author, influencer, futurist, and thinker, interviewed Timothy Hughes, bestselling author and co-founder of DLA Ignite, a business transformation consultancy that helps organisations and businesses leverage digital across sales, marketing, and human resources.

Timothy Hughes, bestselling author, creator, influencer, and content sales professional shares tips for social selling, and highlights the importance of community for creating a digital influence around us.

To build a background, Dinis asked his guest about his journey from sales to founding a business transformation consultancy. Narrating the course of events, Tim told him:
"Social (media) has changed the world in many ways: it's changed the way we work and the way that society runs.", explaining that he embraced the change with time, following the changing currents to stand where he is today, ready to evolve even further as the technological shifts unfold themselves.

DLA Ignite: Enabling digital corridors of growth

Dinis asked Tim about the driving idea to establish DLA Ignite. Tim explained that while the conventional sales model relied on a 'door-to-door' approach, social media and digital platforms like websites presented an opportunity where sales found a new dimension to initiate conversations.

Highlighting the irony that businesses could not harness the potentials that lay within the bedrock of social media, he said: "We realised that there was a gap in the marketplace. The people weren't taking social media strategically. When we talk about strategy, what we do as a company is to help organisations create leading meetings from their activity on social media, which ultimately generates revenue."

Sharing some interesting anecdotes and examples, he also emphasised that community plays a pivotal role in spreading digital influence in every direction without any need of investing in marketing and advertising.

"Community enables you to build digital influence in your marketplace and you also define your marketplace where your competition isn't," he said.


More Interviews

Explaining NFTs with QuHarrison Terry – Author of The NFT Handbook and Head Of Growth Marketing at Mark Cuban CompaniesSusan Oh, Future of AI, Blockchain; Blockchain For Impact Global Summit @ UN HQ, Top 10 Frontier Women in Digital

BooksABC, The New Youtube Series By Author And Entrepreneur, founder of citiesabc.com openbusinesscouncil.org Dinis Guarda, Kicks Off With “The Metaverse Handbook” Review

James Zhang, CEO The Concept Art House – Games, Art And NFTs

Adam Hollander, Serial Entrepreneur, Pack Leader at Hungry Wolves – NFT, Gamification

Interview with Rishi Kapoor, Founder & CEO of paus.tv – The Revolutionary Streaming Platform For Independent Creators

Interview Kireet Khurana, Filmmaker & Creator Of Animation Film “Toonpur Ka Superhero” – Homelessness In India: The “Invisible Visible”


The Social Selling Strategy

Dinis asked Tim to share his journey of writing 'Social Selling - Techniques to Influence Buyers and Changemakers'. Timothy said: "We've now matured in a way that we talk about how people walk the digital corridors and have digital conversations. So, if you think about the way that we work, we walk in the physical world and work in the digital world where we have a digital identity that is a shop window to the world, where people are walking past every day, and they stop by to see 'if that person is interesting enough or not’."

Sharing the key pillars that make a difference in social selling, he highlighted the importance of a biocentric profile, content, and a large and varied network.

When Dinis asked him about the challenges that affect the adoption of digital transformations in processes, he explained: "A lot of digital transformations are based around IT systems, but the people and the systems are not digital. What we are not looking at is the human-centric ways of working and using that as a way of being digital. The more the leadership teams understand that the more they are likely to invest in the tools and training to get their people digital in their organisation. By using social and digital tools and methods, you find a long-term ability to strip out costs and to make yourself more efficient."

Concluding the interview, he also mentioned that these principles of social selling are very much applicable in every vertical of life. "The modern job hunt is the same system of buying, and the same is the modern investor. They are all looking and searching in the same way and things," he said.

Tags

Smart City Chicago: Innovating For A Sustainable And Liveable Urban Future

Smart City Chicago: Innovating For A Sustainable And Liveable Urban Future

Oct 04, 2024
Thinkers360 Includes Dinis Guarda In Top Voices 2024

Thinkers360 Includes Dinis Guarda In Top Voices 2024

Oct 04, 2024
How to Make the Most of SharePoint’s Document Management Features

How to Make the Most of SharePoint’s Document Management Features

Oct 04, 2024
Smart City And Internet Of Things (IoT) Technology: A Pathway To Urban Transformation

Smart City And Internet Of Things (IoT) Technology: A Pathway To Urban Transformation

Oct 04, 2024
Tips to Enhance Your Teaching Skills and Make a Greater Impact

Tips to Enhance Your Teaching Skills and Make a Greater Impact

Oct 03, 2024
The Role of Counseling in Managing Life Transitions

The Role of Counseling in Managing Life Transitions

Oct 03, 2024
Global Paths To Peace: 10th World Parliament Of Science, Religion, And Philosophy 2024 At The World Peace Dome

Global Paths To Peace: 10th World Parliament Of Science, Religion, And Philosophy 2024 At The World Peace Dome

Oct 03, 2024
Top 5 Benefits of Using a Bitcoin ATM for Transactions

Top 5 Benefits of Using a Bitcoin ATM for Transactions

Oct 02, 2024
Dinis Guarda Among Speakers at Dubai’s 10th P2PFISY Event, October 2024

Dinis Guarda Among Speakers at Dubai’s 10th P2PFISY Event, October 2024

Sep 30, 2024
Belmont: The Bill Gates’ Smart City In Arizona

Belmont: The Bill Gates’ Smart City In Arizona

Sep 30, 2024